GfK Belgrade was founded in January 2002, when GfK acquired 100% stake in a local company Focus MR and has been ever since an integral part of the GfK Group. Out of the current total of more than 10,000 employees, some 45 work in Serbia.
GfK Belgrade is currently the #2 market research company in Serbia with a broad spectrum of specialist services. We provide knowledge for clients from industry, retail, the service sector and the media, which they use for their marketing to existing and potential clients as well as to distinguish themselves from the competition.
We are a company with tradition, which places a high value on continuity, long-term client relationships and consistent achievement at the highest level. At the same time, it is innovation, implementation of state-of-the-art methodologies and our people who are the driving forces of our activities.