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In search of the digital consumer

June 24th, 2010 - Nuremberg - How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. “The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more >>

GfK invests in research for digital media

May 27th, 2010 - Nuremberg - With an investment in SirValUse Consulting, the market leader in user experience consulting, and nurago, one of the most innovative suppliers of technology for digital brand, media and usability research worldwide, GfK is further expanding its digital strategy. more >>

GfK FMR Conference 2010

May 11th, 2010 - Belgrade - Global and local trends in financial market in time of recession: TODAY AND TOMORROW more >>

GfK CEEMEA Newsletter 05/2010

May 7th, 2010 - Vienna - New issue of our newsletter is focusing on various topics in the field of Financial Research. more >>

Adriatic region, 2009 - The crisis in the market of technical goods

May 05th, 2010 - Ljubljana - The crisis has not helped anyone. Her impact is manifested differently from state to state. In which way we feel recession in Slovenia, Croatia and Serbia in 2009? Generally speaking, the manifestation of the crisis was different in each state by her intensity and shape. I believe that we talked about her a lot, with our friends, relatives, especially in business meetings, either internal or external nature. End of the 2008. when we start talking seriously about a crisis, any drastic changes in that time in Adriatic region was not felt. The first signs of crisis referred to the slight decline in sales in Croatia, which could be partially observed in Serbia, while in Slovenia the situation has changed. more >>