Welcome to GfK Belgrade Homepage

GfK achieved sales increase of 6.2% in 2011 based on preliminary figures

January 31, 2012 – In financial year 2011, the GfK Group achieved an increase in sales and income. Based on the preliminary figures, sales were up by 6.2% to around EUR 1,374 million in financial year 2011. Adjusted operating income rose 1.8% to approximately EUR 188 million, with a margin of 13.7%. more>>

Findings of the GfK Consumer Climate survey for January 2012

January 26, 2012 – Optimism among German consumers increased at the beginning of the year. Economic expectations and willingness to buy both increased markedly and income expectations remained stable at a high level. Following a revised value of 5.7 points for January 2012, the overall indicator is forecasting a value of 5.9 points for February. more>> 

Young people in Berlin, families with children in Baden-Württemberg and senior citezens in Saarland

January 18, 2012 - In the federal state of Berlin, the proportion of singles as well as that of young people is the highest in Germany. Baden-Württemberg has the greatest number of families with children. The highest share of top earners is found in Bavaria, and Saarland has the 1-2 family houses in percentage terms. These are the findings of the latest GfK Demographics study for Germany. more>>

American optimism prevails

December 30, 2011 - Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12. more>>

Innovation drives the market for digital cameras

December 23, 2011 - Technical innovations are the main reasons why consumers are happy with the latest digital cameras - even if they already own an older model. There is a particular demand for compact system cameras around the world, as Marion Knoche, Global Director of Imaging at GfK Retail and Technology discussed at the 2011 Imaging Summit. In addition, smartphones with camera and video functions are starting to influence the photo industry more and more. more>>

November sees one point increase in UK's Consumer Confidence

December 14, 2011 - Given the current crisis over the Eurozone, and the pessimism in the media about the likelihood of the British economy sliding back into recession next year, the one point increase in the Consumer Confidence index this month is a minor variation and doesn’t indicate a significant change. While it does reverse the decline of last month, what matters is the long term trend, and at the moment that still looks very gloomy. more>>

Mixed results within Technical Consumer Goods markets in Western Europe

December 13, 2011 - The overall market for Technical Consumer Goods in Western Europe recorded a sales volume of EUR 44.4 billion in the third quarter of 2011. This is a decrease of 4.1% compared to last year’s figures. The individual countries are developing very differently. These are the findings of GfK TEMAX® Western Europe. more>>

Germany: Father Christmas shops online

December 12, 2011 - Books, clothes and toys are the bestselling Christmas presents. Around 92% of Germans plan to spend an average of EUR 241 on Christmas presents this year, which is almost as much as in 2010. According to a current GfK study, retailers can expect sales volumes of EUR 13.7 billion for Christmas presents and shoppers intend to make online purchases significantly more often than last year. more>>

GfK announces global partnership with Revelation

December 9, 2011 - GfK, the No. 5 market research organization worldwide, today announced a global partnership with Revelation, Inc., provider of Immersive Research™ software and tools. GfK partnered with Revelation as a technology provider powering GfK SocioLog.dx, GfK’s online qualitative research solution. more>>