Sectors & Markets
GfK has organized its business into three divisions, which correspond to the three sources from which data supplied to clients is drawn.
Custom Research
... is specialized in operational and strategic marketing issues relating to virtually every industrial sector and market.
The sources of information for the Custom Research sector are specific target groups of consumers and of the medical profession.
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Retail and Technology
... provides information on retail sales of technical consumer goods. Data is gathered on a continuous basis.
The sources of information for the Retail and Technology sector are retailers.
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Media
... delivers customized research on reach, intensity and use of TV, radio, print and online media.
The sources of information for the Media sector are the media.
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Custom Research
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Custom Research
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Retail and Technology
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Retail and Technology
